Purple shampoo is color theory at its simplest: The temporary hue makes all types of light and blonde hair look fresh-from-the-salon bright. Whether you’ve gone platinum, cool ashy blonde, silver, or just want to brighten up your natural hue, these 21 purple shampoos stop brassiness and revive your shade as you shower. A word of caution: If hair starts to look too purple (or blue), cut back to one or two washes per week, and supplement with your regular shampoo. Now, click through to find the perfect purple formula for you.
Paul Mitchell Platinum Blonde Shampoo
Whether you have white blonde or silver hair, this violet tinted shampoo gets rid of any brassiness while adding shine to blonde locks.
Blonde Angel Wash
The sunflower seed extract in this formula prevents color from being stripped while delivering moisture to dried out strands. It’s also made with olive, linseed, and jojoba oil to keep hair strong and prevent breakage.
Tone It Down! Blonde Shampoo
It’s important to keep all hair hydrated—but particularly processed hair. Made with wild cherry bark extract and argan oil, this shampoo infuses hair with of moisture, along with vitamins and nutrients to keep hair healthy and strong.
This gives hair powerful UV protection. Its yellow-neutralizing violet pigments and algae-derived carrageenan extracts work to nourish each individual strand and leaves hair looking radiant and sleek.
Violet Crush for Blondes Purple Shampoo
This budget-friendly buy starts reversing brassiness after just one use. Leave it in for a few minutes before rinsing for even more blondification (yes, that’s the technical term).
Custom Purple Shampoo
What’s better than shampoo made just for you? Enter your details on the brand’s site, and receive a (sulfate-free!) bottle just for you and your exact hair type.
So Silver Shampoo
This tried-and-true formula is a hairstylist favorite for a reason: It works. For low-key maintenance, try mixing it with your regular shampoo in your hand before you massage into your hair.
Sunset Blvd Blonde Shampoo
Natural mineral pigment corrects any brassy tones in this creamy, rich formula. Its coconut acid also gently removes impurities without stripping hair of its natural oils.
Blond Absolu Anti-Brass Purple Shampoo
Its ultra-violet neutralizers will keep hair from looking brassy or too yellow, while the hyaluronic acid (yes, you can use it in hair too) strengthens locks. Perfect for any hair texture and type of blonde.
Blonde Assure Shampoo
Use this to correct any already existing brassy tones or to brighten bleached, platinum or silver hair It gently cleanses and revitalizes hair to give you the most vibrant blonde.
Shimmer Lights Blonde & Silver Shampoo
This highly pigmented purple shampoo keeps blonde and silver shades and highlights looking their brightest and keeps brassiness at bay. Effective and affordable — it doesn’t get much better than that.
SheaMoisture Strength + Color Care Shampoo
To restore damaged and dyed hair to a much healthier state, this purple shampoo uses tinted rice water, wild orchid, sweet violet extract, and shea to provide moisture and shine. It’s great for all hair types, but particularly thirsty curls.
Bright Blonde Shampoo
This purple shampoo contains brightening ingredients like lemon, ginger root, and chamomile extracts to keep your blonde shade vibrant, plus nourishing ingredients like olive and jojoba oil to keep it shiny and smooth.
No-Poo Blue Anti-Brass Zero Lather Curl Cleanser
To counteract orange brassiness, Devacurl made a blue-hued cleanser made with blue lotus flower to tone your lightened curls. This shampoo guarantees your curls will stay shiny, bouncy, and vibrant.
Bust Your Brass Cool Blonde Shampoo
Ultra-violet to protect ultra-light, bright shades, this vitamin-infused formula is great for both natural and not-so-natural blondes.
Color Full Shampoo
Formulated from pure, plant-based ingredients, this purple shampoo features an exclusive color protection complex that enhances and extends color while Rahua and morete oils nourish and strengthen hair and an amazing wash.
Cool Blonde Shampoo
Good for your blonde locks with its specially-formulated, violet pigments to neutralize unwanted yellow and brassy tones, this is especially good for the environment as well. Its formula is sulfate-, paraben-, cruelty-, and gluten-free and it comes in recyclable packaging as an added bonus.
The One Purple Shampoo
This sulfate-free purple shampoo is great for toning and safe enough to use multiple times in a row. For ashier tones, make this your new everyday go-to. For more neutral tones and unwanted brassiness, use every other time.
BLONDA Toning Shampoo
This is specifically designed to get the overall shade and highlights lighter and brighter in just one minute. The ultra-violet formula cleanses, purifies, and neutralizes unwanted brassy tones and will make sure color will last through several washes.
Icelandic Blonde Shampoo
Made with plum extracts, grapeseed oil, and time-released botanticals, this purple shampoo illuminates highlights while neutralizing brass yellow tones. Also expect great moisture and shine.
Color Balance Purple Shampoo
Its tone-correcting pigments last through multiple shampoos, making sure you keep your desired blonde as long as possible . It’s made with a multi-spectrum defense complex to help protect color from fading and a bio-advanced peptide complex to fight frizz and adds shine.