June 1, 2021 | 3:47pm
Rihanna is starting off Pride Month with a bang.
The pop star’s Savage X Fenty lingerie brand launched its first-ever Pride collection on Tuesday, along with an accompanying campaign.
“Pride is all about appreciating your authentic self,” Rihanna, 33, said in a statement.
“I am very excited about this collection and showing love and support to the LGBTQIA community, which includes so many of our customers, team members and fans.”
The brand’s star-studded Pride campaign features model couple Ahmad Kanu and Rahquise Bowen, artist Aya Brown, plus-size model and dancer Dexter Mayfield, “RuPaul’s Drag Race” star Gigi Goode, transgender influencer Jaslene Whiterose, Fenty Skin model Jazzelle Zanaughtti, Rihanna’s personal hairstylist Yusef Williams and more.
Prices range from $16.95 to $69.95, with purchases from the line supporting LGBTQ organizations including GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans [email protected] Coalition and the Trans Wellness Center.
And the clothing and campaign are just the start of Rihanna’s Pride Month celebrations; Savage X Fenty will also be hosting a virtual Pride party at the end of June.