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Netflix shares fall 20% as it misses its subscription forecast

Netflix closed 2021 with some net profit of 5,116 million dollars, close to double that of the previous year, in a year in which, despite slowed down in new users, with 18 million compared to 37 million in 2020.

The company based in Los Gatos (California, USA) has 221, 8 million subscribers to its streaming service worldwide, but as competition increases its ability to attract new customers continues slowing down, since in 2021 it registered the lowest growth of the last three years. In addition, the company lowered the forecasts for the first quarter of 2022 and predicted that it will add 2.5 million subscriptions, far from the 3.9 it achieved during the same period of 2021.

Letter to investors

“Although the new competition

may be affecting our marginal growth a bit, we continue to grow in all countries and regions in which new alternative platforms

have been launched”, assured Netflix in a letter to investors, published this Thursday.

However, the explanations do not conve They were traded on Wall Street and the company's shares fell 18% to $412 per share in post-closing electronic trading New Yorkers.

The two factors to which Netflix attributed this slowdown are the entry of new options in the “streaming” market, like Disney and Apple, and the lack of premieres in the first half of the year, mostly due to the postponement of filming during the toughest months of the pandemic. The best period of the company was between October and December , coinciding with the premiere of worldwide phenomena such as “The Squid Game”, “Red Notice”, “Don't Look Up” and the last season of “Money Heist”.

8.2 million subscribers

During that last quarter of the year, the strongest for the television market, Netflix added 8.2 million subscribers and obtained a net profit of 607 million dollars compared to to the 542 million registered in the same period of 2020.

The reduction in new registrations has not diminished the company's profitability, since its annual net profits reached 5,116 million dollars, almost double the 2,761 million it earned during 2020. In total, Netflix invoiced in 2021 almost 30,000 million dollars , compared to 25,000 million in 2020, and increased investment in 'marketing' (2.5 million) and technology (2.2 million).

In fact, the company took advantage of its strength in the market of entertainment.

'Squid Game'

“During 2021 we had the most important television program of the year ('Squid Game'), the two strongest film premieres in our history ('Red Notice' and 'Don't Look Up') , and Netflix was the television platform and the studio with the most awards and nominations at the Emmys and the Oscars,” he boasted in his report.

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By 2022, the company will redouble its commitment to the international market, as more than 90% of the subscribers who signed up during 2021 came from outside the US and Canada ( UCAN), with particularly strong growth in Japan and India.

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