July 9, 2021 | 5:21pm
Kylie Jenner is a self-made billionaire for a reason.
Momager Kris Jenner revealed that the 23-year-old beauty mogul was forced to use her own savings to launch Kylie Cosmetics in 2014.
“I said, ‘Well Kylie, you have a savings that you’ve earned from doing “KUWTK” for all these years,’” Kris said in the first of a three-part series called “Inside Kylie Cosmetics: The Beginning.”
“‘You’re gonna have to use your own money if you really want to make this work, because that’s gonna be your motivation and your drive,’” Jenner, 65, said she told her daughter, who was 17 at the time.
Kylie’s Lip Kits, which sold out all 15,000 units in minutes upon launch, were sparked by the teenager’s insecurities about the size of her lips.
The reality star revealed during the “KUWTK” reunion that her obsession with makeup came from a boy she once kissed who said she had small lips.
“People will pinpoint every single thing about you, and make you realize things that you would never realize in a million years,” Kylie said.
Kris recalled when 16-year-old Kylie first discussed what would become Kylie Cosmetics. “This is like a mother’s dream that somebody’s figured it out this young,” said Kris. “She said, ‘I want the be in the beauty business, and I know exactly what I want my product to be’.”
The YouTube mini-series comes amid a total overhaul in branding after Seed Beauty — the incubator company responsible for launching Kylie Cosmetics as well as KKW Beauty — sued new parent company, Coty, in June 2020 for stealing trade secrets.
Jenner recently relaunched all of her products, switching to completely new, vegan formulas for not only her lip kits but also glosses, eyeshadows, blushes and more products.
She also announced a forthcoming Kylie Baby brand in addition to her Kylie Skin offshoot.